SØMA Stories

Latest adventures from our piece of Greenland

Latest news

Get inspired

The adventures in our piece of Greenland are never ending. Here you can read about the latest news from Nuuk, Sisimiut, Aasiaat and Ilulissat and get inspiration for your next trip.
City walk

Culture of Greenland

Understand the destination you are visiting. Explore the traditional and modern side of Greenlandic towns. All our arctic locations are set in beautiful natural scenery and the streets have many stories to tell.

The Power of Storytelling in Hospitality Marketing

In today’s competitive tourism landscape, standing out is more crucial than ever. As travel agents and tour operators, you are not just selling trips—you are selling experiences, emotions, and memories. One of the most effective ways to capture the hearts and minds of potential travelers is through storytelling. This age-old…
cafeteria

A Glimpse into Life at HOTEL SØMA Aasiaat’s Cafeteria

At HOTEL SØMA Aasiaat, our team’s dedication and passion are key to creating a memorable experience for our guests. Today, we are sharing insights from Kristina, our cafeteria trainee and a cherished member of our team, who brings her unique perspective and warmth to our hotel. Originally from Greenland, Kristina…

Aasiaat Summer Restaurant – a success story

Summer restaurant in Aasiaat was a succes due to positive guests, flexible staff and cooperation This summer, Hotel SØMA in Aasiaat opened its doors to a summer restaurant where hotel guests, visitors and locals have been able to enjoy a gourmet experience built on Greenlandic ingredients. One of our hotel’s…

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