SØMA Stories

The Power of Storytelling in Hospitality Marketing

In today’s competitive tourism landscape, standing out is more crucial than ever. As travel agents and tour operators, you are not just selling trips—you are selling experiences, emotions, and memories. One of the most effective ways to capture the hearts and minds of potential travelers is through storytelling. This age-old…

Which Greenlandic destination should you visit this summer?

Our hotel directors and arctic guides share the best of their destinations.

A New Era for Nuuk: The Opening of the International Airport

The long-awaited opening of the international airport in Nuuk marks a major milestone for Greenland.

SØMA Guide: How to capture northern lights with your phone or camera

Greenland is one of the best places on Earth to view the Northern Lights. If you’re staying with us at Hotel SØMA, you’re already in a prime location to witness the aurora borealis in its full glory. Whether you’re using your phone or camera, these tips will help you capture…

How to Pack for Winter in Greenland: A Complete Guide for Arctic Travelers

Learn how to pack effectively for a winter trip to Greenland with our complete guide, featuring expert tips on clothing, gear, and skincare to keep you warm and comfortable during Arctic adventures.

Culture of Greenland

Understand the destination you are visiting. Explore the traditional and modern side of Greenlandic towns. All our arctic locations are set in beautiful natural scenery and the streets have many stories to tell.

Pampering in the arctic

Enjoy a dash of luxury when visiting the arctic.

First time in Greenland

Visiting Greenland for the first time through the eyes of one of our guests.

Why Partnering with a Non-Profit Hotel Like Hotel SØMA Boosts Your Travel Business

Partnering with Hotel SØMA means more than access to four stunning hotels across Greenland—it’s an opportunity to elevate your business by aligning with a mission-driven brand. As a non-profit hotel chain, we support welfare work for Greenlandic communities and global seafarers, creating a unique story that you can leverage in…

Career in Greenland – The story of Hotel SØMA’s Dynamic Duo

Greenland is a land of endless possibilities, but also a place of professional growth and transformation.

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