Hotel SØMA

About SØMA

The story about how it all began

© Paul Zizka , Visit Greenland

Hotel SØMA

A piece of Greenland

Begin your adventure even before you step out of the door. Experience true Greenland, it’s wonderful nature and culture while giving back to the local community.

Over 50 years
in Greenland

© Stacy W. Head, Visit Greenland

Hotel SØMA is one of Greenlands biggest hotel chains with four hotels on the western coast in Nuuk, Sisimiut, Aasiaat and Ilulissat. Together, we have around 150 modern hotel rooms and many conference and group rooms.

Within the past 50 years of running hotels in the arctic, we have not only fallen in love with our piece of Greenland but have also discovered the perfect combination of activities and many out-of-this-world places.

Our wish is to use our expertise to provide a true greenlandic experience for our guests and a warm and welcoming place to stay. We are especially passionate about this knowing that our work additionally supports local communities and those in need.


Many ask what hides behind our name Hotel SØMA. The truth be told, it is a name unofficially given to us by the locals. We were originally known as ¨sømandshjem¨ – a place with accommodation and warm food for fishermen and seafarers. Our cafeterias are still known as a meeting point for local communities which have often referred to us as ‘Søma.’ We took it as a hint. Our new brand now represents our history, position in the local community and our values.

© Emil Ruby, Visit Greenland


Your stay at Hotel SØMA makes a difference for Greenland. We have over 50 years used our profit to support the wellbeing of local seafarers, fishermen and local communities. We continue to do so even today. As our guest you will notice the familiar warm and welcoming atmosphere in all our hotels, but most importantly, you are supporting us in making a difference for those in need.


more than just a trend

For the past 50 years, Hotel SØMA has prioritized sustainability as one of our core values, reflecting our longstanding commitment to responsible business operations. We have always been dedicated to being more than just a part of the sustainability trend, and at the heart of our sustainable strategy is a deep commitment to encouraging and inspiring our guests to make sustainable choices.

It is known that around 82% of travelers want to make a positive difference by traveling sustainably, but only a few percent manage to translate this desire into action. Read more. 

For us, genuine sustainability is about more than just following a trend. It is about taking authentic actions and creating real change, which we have made an integral part of our daily operations and values. Therefore, we ask ourselves two central questions:

What can our travelers do?
We strive to create an environment that makes it natural and exciting for travelers to choose sustainable solutions, reflecting our belief that even small changes can make a big difference.

What can we do?
Our location in Greenland makes us particularly aware of the consequences of climate change. We are committed to openly measuring our progress, so our guests can see how their stay makes a positive difference and so we can hopefully inspire our colleagues and partners to make similar actions. At the same time, we are also aware of not biting off more than we can chew. We do not have the resources or opportunity to change everything for the better – but we try one small step at a time.

Photo by:
Mads Phil, Visit Greenland

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